MICROSOFT
WINDOWS X INTEL
"Genius Live”
Genius partnered with Microsoft to bring their Windows x Intel promotions to life.
The first segment of promotions included a nod to PRIDE Month, where Genius created an editorial artist profile for Rina Sawayama, along with various promotions across social platforms (including a custom Instagram story) to amplify the piece.
The final leg of promotions included an interactive Genius Live with emerging talent (Tate McRae). My role included talent term sheets and contracting, talent social strategy and rollout, talent live event logistics and Genius digital promotions.
Promotions included an event article, 6+ talent posts, 2 promotional emails + Genius’ social promotion, in which over 32 assets across 5 platforms were produced and launched over the two weeks leading up to the live show.
RINA SAWAYAMA
PRIDE Artist Spotlight
GENIUS LIVE
The Genius Live show required my role to work closely with our Genius Live Producer, who was running the physical live event. I had to ensure the Genius Live Producer was receiving client integrations (logos, ticker info, branding, shoutouts) and feedback ahead of and during the show.
For talent, I had to collaborate with the Genius Live Producer to ensure the talent’s team understood overall show branding, shoutouts and logistics — and with the Artist Relations team to ensure talent’s needs before and during the show (arrival, backline, rider, setlist) were met.
This was also the first custom Branded Genius Live where a full, operational team was collaborating, so I had to create new processes to ensure the digital and talent extensions of the show were produced smoothly.
The live show was interactive, with fans being able to control the setlist, shoutouts and more. The client also requested that we use Microsoft Teams (instead of ZOOM for the artist’s Watch Party), so I had to ensure that the Genius Live Tech and Production teams had all of the assets and integrations necessary to execute.
Genius Live: Tate McRae
Genius Live: Tate McRae “working” Acoustic Version