Genius
Brand Campaigns
For my role on the Branded Content team at Genius, I had to foster deep collaboration amongst fast-paced team at a startup (Social, Video, Legal, Artist Relations, Tech, Editorial, Knowledge, Client Services, etc.) during Post-Sales execution + remotely during the pandemic.
After a campaign was sold through, I guided the cross-functional brand team through establishing campaign creative direction + deliverables while maintaining budget, timelines, client + internal feedback, delivery + launch.
Video Content
Led the production and delivery of branded video content across Genius, overseeing complex collaborations between internal creative teams, external partners + branded content clients.
Managed timelines aligned with each brand’s larger integrated campaign milestones — ensuring all sponsored + custom content — from music performances with embedded product integration to bespoke Genius Originals — were executed on time, on budget + on brand.
My role spanned pre-production through post, with a focus on aligning creative output to brand strategy, top-tier talent + client KPIs.
eBay x Genius: Promoted eBay’s new Authenticity Guarantee + premium sneaker products alongside emerging artist IV JAY.
2021 NFL Draft x Genius: Promoted the NFL Draft by asking players what artists they would draft into their ideal music lineup.
Genius Live
Tate McRae | Windows x Intel Campaign
Editorial Content
Managed the execution of branded editorial content at Genius, coordinating cross-functionally with Editorial, Production, Design, Branded Content + the Genius Knowledge team to deliver cohesive, on-brand stories for clients.
Sponsored + custom articles ranged from artist spotlights to data-driven pieces powered by Genius insights. I ensured each piece met both editorial standards + campaign objectives, while aligning timelines, creative direction + internal approvals across multiple stakeholders.
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G70: Read All The Lyrics
Partnered with Genesis G70 to sponsor Genius’ article for Billie’s album launch, “Happier Than Ever” + promote their new car model.
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2021 NFL Draft in Lyrics
Partnered with the NFL to promote the 2021 Draft and Genius data by pulling the most memorable NFL player mentions in rap lyrics.
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Discord x '21 MTV VMAS
Partnered with Discord for a custom Genius winner predictions article based on Genius data + to promote Discord’s sponsored category.
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White Claw: Wavemakers
Partnered with White Claw to deliver an editorial piece on the 2021 Wavemakers on the music scene similar to Jhenè Aiko and Aminé.