GENIUS BRAND WORK
For my role on the Branded Content team at Genius, I had to foster deep collaboration amongst a cross-functional team (Social, Video, Legal, Artist Relations, Tech, Editorial, Knowledge, Client Services, etc.) during Post-Sales execution.
After a campaign was sold through, I was responsible for guiding the team through establishing campaign Creative Direction and working through deliverables, budget, timelines, feedback, asset management, delivery and launch.
VIDEO CONTENT
Video content across Genius required collaboration between various internal and external partners to execute. All videos needed to be delivered to clients according to key milestones within their larger integrated campaigns. Genius’ sponsored and custom Brand videos varied from music performances with product integration to customized Genius Originals.
GENIUS LIVE
Tate McRae | Windows x Intel Campaign
eBay x Genius: Promoted eBay’s new Authenticity Guarantee + premium sneaker products alongside emerging artist IV JAY.
2021 NFL Draft x Genius: Promoted the NFL Draft by asking players what artists they’d draft into their ideal Music lineup.
EDITORIAL CONTENT
Editorial content across Genius required collaboration between Editorial, Production, Design, the Branded Content team and the Genius Knowledge team. Branded sponsored and custom articles varied from artist spotlights + immersive microsites to Genius data pulls to enhance content.
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G70: Read All The Lyrics
Partnered with Genesis G70 to sponsor Genius’ RATL article for Billie’s album launch, “Happier Than Ever” and promote their new car model.
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2021 NFL Draft in Lyrics
Partnered with the NFL to promote the 2021 Draft and Genius data by pulling the most memorable NFL player mentions in rap lyrics.
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Discord x '21 MTV VMAS
Partnered with Discord for a custom Genius winner predictions article based on Genius data + to promote Discord’s sponsored category.
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White Claw: Wavemakers
Partnered with White Claw to deliver an editorial piece on the 2021 Wavemakers on the music scene similar to Jhenè Aiko and Aminé.
