Notion
Brand Campaigns
Led global GTM campaigns for Notion AI, Notion Faces, Notion Mail, Charts, Sites + more—driving $30M+ AI ARR, 100M+ video views + 175M+ campaign asset impressions across GTM initiatives.
Managed creative ops, cross-functional collaboration, localization + media strategy across EMEA, APAC, NAMER + LATAM.
The Notion AI marketing campaign drove a $2.2M MoM revenue increase following its global rollout — through cross-functional GTM, paid media + regional activation.
Think It. Make It.
Notion’s global brand campaign — Think It. Make It. — was thoughtfully crafted to increase Notion’s visibility + resonance across international markets. Rolled out across high-traffic digital + out-of-home placements in APAC, NAMER, LATAM + EMEA — the campaign was localized in six priority languages to ensure cultural + contextual relevance.
From busy transit hubs to vibrant city centers, every touchpoint was designed to introduce new audiences to Notion, build brand affinity + position the company as a global leader in the productivity space.
The campaign boosted brand awareness by 17%.
Think It. Make It. Global OOH
Did You Know?
For the OOH Think It. Make It. campaign, our team managed 200+ digital and physical assets across regions, platforms + languages — each with its own specs + launch timeline.
I built a custom Notion template + workflow that integrated with Slack to surface updates in real time — effectively streamlining versioning + approvals.
The system reduced bottlenecks, improved team visibility + was ultimately adopted as one of Notion’s top-performing campaign templates.
Notion Faces
Notion Faces
Led the media strategy + campaign execution for Notion Faces — a global celebration of the creators, builders + teams using Notion to shape the future of work. Through striking hand-drawn portraits, authentic stories + platform-native content, the campaign brought Notion’s global community to the forefront + made the brand feel personal, creative + human.
Through a carefully curated media strategy, impressions on Reddit hit a new category benchmark (+900K above industry-based media projections).
Notion Templates
My personal template won in a company-wide competition for “best travel template.”
Select Campaign Videos
Produced campaign videos in partnership with cross-functional teams to support key product + brand launches. Content was tailored for multi-platform distribution — including social, web + paid media — to maximize reach and engagement.
Notion Mail Launch Video
Notion AI Launch Video