Media Strategy + Production
Creative Works @ Google
Google's Large Customer Sales (LCS) team partnered closely with many of the world’s biggest advertisers + agencies to develop digital solutions that built businesses + brands. Google advised clients on the broad range of products across search, video + mobile to help them connect instantly + seamlessly with their audiences.
Led large-scale media and interactive ad campaigns for Fortune 500 clients, optimizing performance within YouTube’s ecosystem while ensuring creative excellence, client satisfaction + cross-functional collaboration.
The Exorcist: Believer
Led the strategic operations of Creative Works’ first ambient room ad — a groundbreaking format that transformed a live scene from the film into a 54-minute experience filled with audio + visual Easter eggs. This ambitious project required deep cross-functional collaboration with the film’s production team, studio partners, our agency (Monks) + internal stakeholders.
The result: an immersive ad with a single challenge to viewers — watch if you dare.
SELECT CLIENTS
DoorDash
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PepsiCo
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Goodrx
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Hershey's
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Marriott
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H.E.B.
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DoorDash • PepsiCo • Goodrx • Hershey's • Marriott • H.E.B. •
PEACOCK
Poker Face Immersive Ads
Research showed mystery fans wanted more than a passive ad watch — they wanted to get involved. I partnered with Google + Peacock to bring that insight to life, leading operations for a series of custom interactive ads that let viewers play detective, spot the lie + skip ahead.
A seamless blend of creative, data + experience — built to meet the moment + drive viewership.
The ad sequence contributed to a 7.7% lift in consumer consideration.
Select Client Work
Collaborated with internal strategists, technologists + creatives — alongside an external agency — to optimize client videos for YouTube. Clients brought challenges like outdated footage, ineffective branding, low engagement or fragmented assets — while wanting to create something modern + cutting-edge.
We solved each through custom solutions: crafting net-new creative, reformatting deliverables or transforming existing content into something fresh + effective.
Redken: Acidic Bonding Concentrate Ad
Grammarly Basics: Free Options Ad